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Corporate Strategy Formulation
Strategic planning at the corporate level relates to portfolio decisions and resource allocation across businesses. Corporate strategy must be clear, poor planning will waste resources and damage...
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Don’t Make Me Think
I found the book Don’t Make Me Think!: A Common Sense Approach to Web Usability very interesting, it really helped me to propose better solutions thinking and acting like the final user, trying to...
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Business Strategy Formulation
Business strategy must be clear and focused. The main goal is to develop a strategy that leads to competitive advantage in an industry or market segment. Strategy formulation at this level depends on a...
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Online Marketing With Good Content Strategy
In his book “The new rules of marketing and PR”, David Meerman Scott indicates how to set a good targeted content strategy. The use of social media is giving the organisations different channels to...
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Strategy Execution Model
Strategy execution is a dynamic and adaptive process, the model of execution emphasises both on action and reaction. The model shows a logical flow of execution decisions or actions. Corporate Strategy...
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Strategy Execution and Cultural Change
Culture both affects organisational performance and vice versa. When companies start change management programs and strategy execution, managers need to understand how they can manage the cultural...
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Agile Methodology The Basics
Three simple facts to be accepted: It is impossible to gather all the requirements at the beginning of a project Whatever requirements you do gather are guaranteed to change There will always be more...
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Agile Methodology The Who and Why
When you start a project the first task is to know the who (stakeholders) and the why (reason to be). 1. The who: before you kick off the project, you have to map out the “stakeholders”, to know who...
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Agile Methodology How to Deliver
1. Technical Solution: visualising the solution it helps to understand what we’re going up about technically. Talking about your solution and getting it out there in front of your team and customer is...
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Agile Methodology User Stories
I have already post about problems to be focus on project documentation (specifically functional specifications). The problems I see with heavy documentation are: It’s expensive, out of date, complex...
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Agile Methodology Estimation
High level estimates are guesses (usually very bad and over optimistic). In Agile, we accept that our initial high level estimates are not to be trusted. Of course, budgets need to be created and...
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Agile Methodology Planning
The static plan: Your project kick off, you have the best team, the right technology, the perfect project plan (Gant Chart). For the first weeks, your project is running smoothly, but something change:...
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Social Media and Social CRM
Presently, technology has amplified the voice of the customer and has empowered them to take control of the relationship and the conversations. It’s clear that customers are sharing more about...
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Social Media Crisis Contingency Plan
Social media crisis communications is an area of concern for any company, and needs to be a part of any enterprise social media strategy. Altimeter Group analysed 50 social media crises that have...
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How to Identify a Good Customer From a Bad One
Peter Drucker is one of the most influential business writers of the last century, one of his main ideas was the notion that without a customer, there is no business. But are all the customers the...
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How to Search Optimise Your Site
On Google alone, there are over 694,000 searches conducted every second, think about that. Search engines consider two main areas when determining what your website is about and how to rank it. Content...
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6 Steps for Effective Change Management
Organisational change is a structured approach in an organisation for ensuring that changes are smoothly and successfully implemented to achieve lasting benefits. Although managing change is not easy,...
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Change Management: Sequential vs. Complex
Sequential change: What is a long vs short time depends of economic factors, industry forces and competitive conditions. Under sequential change, what we see is a chain of activities with movements to...
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Content Marketing Check-List
Content marketing strategy is the result of careful planning and execution, so here is a check-list that will help you to execute: Secure executive sponsorship Understand your customer and how they...
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How to Evaluate a Market
If you are thinking to start a new business or enter in a new market, it helps to evaluate and identify the attractiveness of the potential market. You can do this by ranking 10 key factors. To do...
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